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Butler & Wilson Speculative Ad Campaign

 

Butler & Wilson Speculative Ad Campaign Butler & Wilson Speculative Ad Campaign Butler & Wilson Speculative Ad Campaign

This is a set of three posters I designed for Butler & Wilson as part of my Final Major Project with their permission.

 

I wanted to focus on the importance of illustration in advertising rather than always being photography.  It was interesting to draw the Swarovski jewellery by hand as jewellery is nearly always photographed; through drawing each Swarovski crystal I appreciated the jewellery designs even more than I had before.  The posters use Butler & Wilson brooches to create headpieces and were designed to be displayed in a triptych.

 

Since completion, Simon Wilson has endorsed the posters by showing them on one of his QVC Jewellery shows.